Marketing & Outreach Specialist

MARKETING& OUTREACHSPECIALIST Job Description The Marketing & Outreach Specialist for the Mississippi Main Street Association is responsible for coordinating the statewide marketing, communication ,and outreach efforts of the organization for our target audiences, which include Main Street members ,investors, partners ,legislators,municipal officials, media, and the public. The Marketing& Outreach Specialist reports to the Executive Director. Duties and Responsibilities•Internal Communication–Coordinate communication efforts among MMSA staff,Board of Directors, MMSA Members and other stakeholders.•External Communication–PromoteMMSAto our target audiences. This mayinclude but is not limited toemail marketing,press releases,print and digitaladvertising,television and radio, conference and training information,fundraisingmaterials, and featurestoriesfor various media.•Marketing–Positively market MMSA toallexisting programs, partners,andinvestors as well as all other parties through an annual, streamlined marketingandbranding plan. Evaluate this plan annually with staff and board and update asneeded.Researchand managemarketing items that would be helpful ineducation,advocacy and investor relations.•Outreach-Work todevelopnew members, investors, and partners(createprospectlists, set up meetings,visit current investors or prospects and deliver MMSAmarketing materials,etc.).•Websitecontentmanagement (www.msmainstreet.com).•Report generator management.Work with Staff on the collection and disseminationof ROI Data.•Social mediaand videocontentmanagement (Facebook, Twitter, Instagram,YouTube, etc.).•Advertising-Coordinatead creationfor MMSAas well ascooperative advertisingopportunitiesfor Main Street members
Job Posting Information Overview Founded in 1984, the Mississippi Main Street Association is a 501(c)(3) non - profit organization that serves as Mississippi’s statewide coordinating program for Main Street America. The mission of the Mississippi Main Street Association is to serve as the catalyst for the preservation and economic revitalization of Mississippi’s historic downtowns and traditional commercial districts. MMSA currently serves more than 8 0 local Main Street members in Mississippi, including 48 Designated Communities. For more information about MMSA, please visit our website at www.msmainstreet.com . Salary and Benefits This is a full - time, exempt positio n . MMSA offers excellent benefits, including health insurance, life insurance, a 3% employee match retirement plan, and the ability to earn the Main Street America Academy credential. Other benefits include 10 paid holidays and paid personal and medical leave. In addition, a monthly stipend is available to offset home office expenses. EEO Statement MMSA is an Equal Opportunity Employer. MMSA does not discriminate against any applicant for employment or against any employee because of age, gender , disability, national origin, race, religion, sexual identity, or veteran status. All employment is decided on the basis of qualifications, merit, performance, and business needs. How to Apply Interested and qualified candidates should follow the application link at www.msmainstreet.com/careers to apply online and upload a cover letter including salary requirements, resume, and references . Questions regarding the position may be emailed to jeannie@msmainstreet.com.
https://www.dropbox.com/scl/fi/q5q9jp2re73uw28sura2m/MMSA-JD-Marketing-and-Outreach_2025.pdf?rlkey=esojp2gxucrdbtce40r3797xk&e=1&dl=0